Mouli Basu
Mouli Basu.

Growth & sales strategist · Pune, India

I help brands turn digital marketing spend into revenue.

Nine years selling and shaping digital strategy for enterprise and growing brands, from TATA group businesses to jewellery, BFSI and pharma. I bring the strategist's map and the sales leader's discipline to the same table.

Book a discovery call → See how I can help
Portrait of Mouli Basu
9+ yrsDigital sales & strategy
50%

Market-share growth in the first year leading a regional sales team

200%

Cash-flow growth from expanding the TATA group digital mandate

60%

Of business won by growing existing accounts

2,000+

Audience profiles studied per brand to build buyer personas

Brands I've worked with TATA AgricoTATA Nest-InTATA BearingsSenco GoldAnmol FeedsEssentially Healthy

Work with me

Three ways I work with founders, marketing heads and agencies.

For brands starting or resetting digital

Brand discovery & buyer-persona workshop

A structured, online working session with your leadership team to define who you sell to and what will move them.

  • Brand persona and voice
  • Psychographic buyer personas
  • Interest map and media-plan outline
  • KPI grid with monthly, quarterly and yearly checkpoints

Format: 2–3 online sessions · written playbook

For businesses spending on marketing

Go-to-market & digital strategy

An outside view of your positioning, channel mix and agency setup, with a plan your team or agency can execute.

  • Strategy and channel-mix review
  • Agency brief and selection support
  • Measurable targets the business can track

Format: Fixed-scope project · 3–6 weeks

For agencies and B2B service firms

Fractional sales leadership

Senior sales leadership without a full-time hire: pipeline, proposals and account growth.

  • End-to-end sales process, enquiry to close
  • Pre-sales documents and proposals
  • Key-account growth plans
  • Coaching for small sales teams

Format: Monthly retainer

Method

How a discovery engagement runs.

  1. Brand persona

    Pin down how the brand sounds, what it stands for and what it promises.

  2. Buyer personas

    Plot real buyers from social listening on Brand24, BuzzSumo and Fanpage Karma.

  3. Team readiness

    Prepare your people to handle online leads and carry the brand message.

  4. Media plan

    Map interest categories and moments into a channel and media plan.

  5. KPI grid

    Set targets with monthly, quarterly and yearly checkpoints you can hold people to.

The aim is simple: make the voice of the brand match the voice of the customer, then measure whether it worked.

Career

From the newsroom to the sales floor.

Jul 2022 – present
Current

Regional Sales Head

Indus Net Technologies (INT. / TechShu) · Pune

  • Lead a sales team of four, growing quarterly and annual revenue consistently.
  • 50% market-share growth in the first year through a new regional sales plan.
  • Expanded key accounts and won new business across pharma, BFSI and jewellery brands.
  • Align sales strategy with marketing and product teams.
May 2021 – Jul 2022

Business Development Manager

TechShu.com · Pune

  • Ran the full domestic sales cycle, from requirement gathering to closure.
  • Built pre-sales documents for healthcare, real estate, education and B2B manufacturing clients.
Oct 2017 – Feb 2021

Head of Sales · Sales & Strategy Manager

UrsDigitally · Kolkata & Pune

  • Managed one-third of yearly turnover as Head of Sales.
  • Chief account manager for TATA Steel; won the digital mandates for TATA Agrico, Nest-In and Bearings, driving 200% cash-flow growth.
  • Introduced dialogue-based digital workshops that map brand voice to customer voice.
  • Set annual sales quotas and forecasts across regions and services.
Earlier: PR, marketing and journalism (2014–2017)
Sep 2015 – Jan 2017

Public Relations Executive

Edifixio India · Kolkata

  • Ran web and social presence and turned employees into brand advocates.
Oct 2014 – Sep 2015

Marketing Executive

Himalaya Optical

  • Planned pan-India sales campaigns, store launches and ATL/BTL activity.
Aug 2014 – May 2015

Freelance Writer

Hindustan Times · Kolkata

  • Wrote weekly pages on women's and youth issues, including field reporting across rural Bengal.

Credentials

Trained in ideas, tested in the market.

2020 – 2021

MICA, The School of Ideas

PG Certification in Digital Marketing & Communication

2012 – 2014

Jadavpur University

M.A. Political Science, International Relations

Recognition

Star Performer of the Year

Certified in AI Visibility Essentials (Semrush)

Consultative sellingKey-account growthPerformance marketingBuyer personasMedia planningSales forecastingAI search visibilityPharma · BFSI · Jewellery · Manufacturing

Start a conversation

Have a growth problem worth solving?

Tell me where your marketing or sales feels stuck. I'll reply within two working days with an honest view on whether I can help.

Email

hello@moulibasu.com

LinkedIn

linkedin.com/in/mouli-basu

Open ↗

Based in

Pune · working with clients across India and online